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Examples Of Internal And External Customers . Internal and external customer example in every organization. How to communicate with external and internal customers. Internal vs External Stakeholders (examples) (Based on Jones 1995 from www.researchgate.net The major difference between internal and external customers is that internal customers operate from within the company structure, while external customers are not part. They are part of the internal processes of. Internal customers are members of staff within an organisation or outside suppliers who contribute towards the.